Magnum ice cream company to use NotCo AI for new products

NEW YORK (Reuters) -Unilever's Magnum ice cream business, set to publicly list in November, plans to use Chilean start-up NotCo's artificial intelligence to reformulate products and create new ones.

Magnum plans to use NotCo's AI to look at the calories in ice cream, make new plant-based products and help manage rising commodity costs, said Zbigniew Lewicki, chief research, design and innovation officer at the Magnum Ice Cream Company, in a statement.

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