Led by Enlightened Hospitality Investments, co-founded by Danny Meyer, the capital will help fuel the growth of the popular spoon-free, high-protein oats brand
TEMPE, Ariz., July 29, 2024 /PRNewswire/ -- Today, Oats Overnight (OON) announces that it has raised $35M in Series B capital. The round was led by Enlightened Hospitality Investments (EHI) with participation from new investor Sonoma Brands Capital and from existing investors including Impatient Ventures, Singh Capital Partners, Morrison Seger Venture Capital Partners, and BFG Partners.
"We are thrilled to have EHI as a partner on this next chapter of growth," says Brian Tate, founder and CEO of Oats Overnight. "This capital will help us continue our expansion in the retail channel, further develop our manufacturing and distribution footprint, and drive new innovation in collaboration with our community of subscribers."
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