Dig Inn Wants to Optimize Your Sad Desk Lunch

On any given weekday, millions of office workers descend on downtown streets in search of a decent lunch. At noon on a Tuesday in December, some have found themselves at Dig Innon East 52nd Street in New York, in line for a healthful-but-hearty grain bowl. Four employees dish out portions of brown rice and Brussels sprouts as several others speed around the open kitchen, replenishing trays of wild salmon and charred chicken. Off to one side, six employees bustle around two banks of steam tables, frantically assembling an endless stream of desk lunches for the growing number of customers who decide not to make the trek. An open laptop displays incoming orders from three different delivery platforms. Every few seconds a digital klaxon announces the arrival of another order, giving the feel of a nuclear power station on the verge of a meltdown.

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