Five Iron Golf Announces Investment From Enlightened Hospitality Investments (EHI) And Unveils New Flagship Location

New York, NY, March 12, 2024 (GLOBE NEWSWIRE) -- Five Iron Golf, the nation’s premier indoor golf and entertainment experience, announces a $20 million minority investment from Enlightened Hospitality Investments (EHI), along with its new flagship location at Grand Central Station in New York City.

EHI is a pioneering investment firm that fuels growth in people-driven companies. Co-Founder and Managing Partner, Danny Meyer, along with Mark Leavitt, Pete Mavrovitis and Harry Seherr-Thoss, brings their unparalleled expertise and experience in hospitality and consumer-facing businesses to the partnership. The investment marks a financial milestone while also aligning EHI with Five Iron Golf’s commitment to providing a unique blend of golf and entertainment through expansion of flagship locations and franchising opportunities.

Widely recognized as a trailblazer in the hospitality industry, Meyer is the Founder and Executive Chairman of Union Square Hospitality Group (USHG), which owns and operates award-winning New York City restaurants such as Union Square Cafe, Gramercy Tavern, and The Modern, and is also the Founder and Chairman of Shake Shack. As part of the investment, EHI Co-Founder and Managing Partner Peter Mavrovitis will join Five Iron's Board of Directors, providing strategic guidance to this partnership’s direction.

"We are excited to partner with Five Iron Golf to further enhance their innovative blend of golf, hospitality, and good food," said Meyer. "This investment is a testament to our belief in Five Iron’s vision and commitment to opening the world of golf both to enthusiasts and avid amateurs who want to practice their inner love for golf without having to visit the links."

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