Big league backers are seeing the potential of digital health passports, and not just for flying.

Identity and access are the name of the game in 2021, as a host of investors pile $100 million into Clear, a secure identity company that recently launched its own digital health passport.

The investors include Danny Meyer’s Enlightened Hospitality Investments, Liberty Media and 32 Equity, the investment arm of the NFL.

Clear’s platform is used at airports, hotels and restaurants, as well as sports clubs and venues, where it links identity with different information sets, including credit cards, game tickets, reservations, frequent flyer numbers, driver licenses and passports. It has five million users and 55 locations across the U.S.

Its new Health Pass, which connects members’ identity to Covid-related information, including vaccination results, has been adopted by 35 organizations so far, including the National Hockey League, MGM Resorts, the 9/11 Memorial & Museum and nine NBA teams.

“I’ve seen first-hand how powerful Clear’s technology can be with Health Pass creating safer working environments for our team members at Union Square Hospitality Group,” said Danny Meyer, co-founder and managing partner of Enlightened Hospitality Investments.

Read more at Skift