With Dye Jobs For Just $45, Hair Color Startup Madison Reed Takes On $15 Billion Market

Every venture capitalist has a story of The One That Got Away. For Amy Errett, it was razor subscription startup Dollar Shave Club, which sold to Unilever for $1 billion in July, making its earliest backers a fortune.

"I was fixated," said Errett, who ran the San Francisco office of Starbucks founder Howard Schultz's investment vehicle Maveron for six years. "I got really obsessed with personal care. What was the women's analog to that repetitive nature of shaving?"

Errett began researching the hair coloring market and found it ripe for disruption. It's a $15 billion business in the U.S., with 85% of women dying their hair, on average, every eight weeks.

Read more at Forbes.