Culture Pop

Company History

Culture Pop was founded in 2020.

Partnered with EHI in 2024.


Tom First, Founder & CEO

Ben Tuttman, COO & CFO


Deliciously refreshing soda made with organic fruit juice, organic spices and live probiotics. 

Culture Pop’s mission is to reinvent carbonated drinks by crafting sodas with real, ‘fun’ctional ingredients and only a touch of sweetness. Their mix of organic juices, organic ground herbs & spices, and live probiotics delivers a complex, tasty twist on familiar flavors people love - without any refined sugar, artificial sweeteners or stevia. Simple, refreshing, and delicious; Culture Pop Soda is a soda you can feel good about!

We’re incredibly excited to partner with a firm with such a strong reputation in the hospitality and food & beverage industries, and one that values great people and great product.

Tom FirstFounder & CEO
Next Partner
EST 2012