Coffee cup against blue background

Joe Coffee Company

Company History

Founded in 2003

Partnered with EHI in 2017


Jonathan Rubinstein, CEO


A family-owned, third-wave coffee concept roasting its own beans in NYC.

Founded in 2003 in NYC’s West Village by CEO Jonathan Rubinstein, Joe Coffee helped pioneer the current third-wave coffee craze. What sets Joe apart is the company's unrelenting focus on excellent product, warm hospitality, and thoughtful sourcing—not to mention their inspiring culture. We’re so confident in Joe that it’s on the menu at most Union Square Hospitality Group restaurants and cafes—and the coffee of choice at the EHI office.

EHI is filled with strategic and creative thinkers who collaborate with us to grow and improve in ways that would not be possible with a different partner.

Jonathan RubinsteinCEO
Next Partner
EST 2011

Salt & Straw

Ice cream cone against pink background