Joe Coffee’s Jonathan Rubinstein: Investment, Expansion, And Staying Joe

News broke this morning via PR waiver wire that Union Square Hospitality Group, noted Manhattan restaurateur Danny Meyer’s global project hub, hath invested bigly in Joe Coffee, those landmark purveyors of progressive coffee based in New York City. In the wake of this buzzing news break, Joe Coffee co-founder and president Jonathan Rubinstein spoke with Sprudge co-founder Jordan Michelman on this exciting (and really pretty logical if you think about it) news. Reach beyond the reblogs with our interview below to discover what this investment means for Joe, and where the brand goes next. Read more on

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